What if our clients valued printed products as much we do?
Lesson 3 – Cull In
This content only for 18 years and over
Culling is the process of choosing your “keepers” after a shoot. By default, human nature wants to simply look for the blinks and duds and cull them out. But the process of culling “in” means that we are only looking for the best photos to represent our client’s story.